Mobile marketing for small business
If you are a new business owner, you may have a general idea of what mobile marketing is, but you may still have questions. The point of it is to advertise your products and services to customers
via their mobile phones. The fact is that most people heavily rely on their mobile phones to communicate. That is why this is a very effective advertising method. The following article will give you tips on what to do if you are considering this form of marketing.
The first thing you have to remember is that many customers who use mobile devices are on the go and pressed for time. This means that you should keep your mobile messages short and direct. If they are long and drawn out, many people will delete them before reading them in their entirety. Instead of going on about whatever it is you want to share, give them the point and a link where they can go if they feel the need to know more.
Keep your mobile marketing relevent
Never try to communicate with customers at odd hours. It is a pain when you are just getting to bed and your phone alerts you of a message. That is a very easy way to make users unsubscribe. Consider the fact that some customers may live in different time zones than you. With that in mind, it is best to send mobile messages in the middle of the afternoon. That way it should be a reasonable hour in whatever time zone your customers live in.
Make sure that you proofread your messages before sending them out and avoid text speak. Most people use text speak when they are sending text messages. But if you do it, you may be perceived as being unprofessional. Reread any message you send to make sure that there are no errors. In addition, try reading them aloud so you can get a good idea of how the message sounds.
Always give customers an easy way out. This means that you should make it very simple for people to opt out of getting messages at any time. You will be looked upon very negatively if you try to hide unsubscribe information. While you want to hold onto as many customers as you can, you will not help the cause my holding people there against their will.
Only send messages when you have something valuable to say. Also, limit the amount of messages you send so you do not become bothersome. Think before you send anything. Ask yourself if the information you plan to share is important enough to warrant a message on its own. If not, hold onto it and include it in a later message. It is a good idea to keep things to a minimum. If you contact people too many times in a small time frame, they may become bothered and unsubscribe.
As stated earlier, Mobile Marketing has become a viable way to advertise to customers. You have to be careful when communicating with people this way since doing the wrong thing can have negative results
Mobile marketing has become a very powerful method of marketing to customers. It enables businesses to stay connected with customers whenever people are using their mobile devices. More and more people are relying on their handheld gadgets to get information, connect with their family and friends, and to manage their lives. Therefore, a savvy marketer would take advantage of this platform and use it to deliver an effective marketing message. If you want to learn how you can make the most out of mobile marketing for your business, read this article for valuable advice.
First, you have to understand how your customers are using their mobile devices when considering which mobile marketing methods to use. Usually, people use these devices to answer emails, find information on a business, play games, and even organize their lives. They quickly go through their constant stream of messages to weed out what they consider as unimportant. Their eyes only spend a few seconds scanning each message. So, if you have a message to get across to the customer, it must be able to capture their attention and stop them in their tracks. Otherwise, your message will end up getting deleted.
Keep in mind that different types of devices run on different platforms. So, you must be sure that your message can get through to all, or the most popular, platforms without a glitch. If you have a mobile website, you should find out what platforms are most popular with your site visitors so that you can make sure that your mobile website displays properly on those devices. You can get site visit information from analytic applications that you can code into your web pages.
As mentioned before, a mobile device user will only spend a few seconds scanning each message before deciding whether to delete or save. Therefore, make your ad message as relevant a possible, and keep it short. Think about a need that your customer has and how your product or service can fill that need. People are always looking for solutions to problems. If your product or service can solve a problem, promote that aspect clearly and concisely.
If you have print ads, include QR codes in the ad. These work similarly to barcodes. You can code in all type of information about your product or service, and even a direct link to your website. When a customer scans the QR code using his mobile device, he can access this additional information and be directed automatically to your website. The customer does not have to key in an URL in order to visit your site.
Use your customer’s name in your message. This adds a little personal attention to the message, and it can make the customer feel like he is getting special treatment.
Do not use abbreviations in your message. It is unwise to assume that your customers know what what the abbreviations stand for. What is obvious to you may not be obvious to them. So, spell out words fully.
You can really ramp up your business by incorporating mobile marketing in your promotion. Learn how to do this effectively, and you are sure to see an increase in your business.